Google Mexico, Caliente and 1xAffiliates win at SiGMA North America Awards 2026

The official winners list names Google Mexico Best Affiliate, 1xAffiliates Best Affiliate Program and Caliente Best Sportsbook Operator for Latin America.

Verified facts

• The SiGMA North America Awards ceremony took place on 1 September 2026 at Hyatt Regency Mexico City.
• Brazino777 won Best Casino Operator 2026 for Latin America; Hard Rock Bet won Best Operator for North America.
• Caliente.MX won Best Sportsbook Operator for Latin America, while 1xAffiliates won Best Affiliate Program.
• Google Mexico was named Best Affiliate and Leoncito del Fut Best Influencer.

GEOs and markets

Primary GEOs: Mexico, Latin America and North America. The awards reflect regional visibility, not permission to promote every named brand in every jurisdiction.

Brands and organisations

Brazino777, Hard Rock Bet, Caliente.MX, CODERE, 1xAffiliates, Google Mexico, Focus Gaming News, Hacksaw Gaming and SOFTSWISS are among the named winners.

Impact on media buyers

The list is a useful signal for brand recognition and regional positioning. It is not performance evidence: buyers still need current conversion data, source rules, licensing checks and written offer terms.

GameHub comment

GameHub view: treat awards as a research shortlist, not as a media-buying decision. Validate the exact GEO, allowed source, KPI, qualification and landing flow before any test.

Editorial note: The “Verified facts” section reports the primary source. The impact and GameHub comment sections are editorial analysis, not claims made by the organiser.