KSA grants first follow-up licences for online gambling, covering 2026–2031

The Dutch regulator issued eight five-year follow-up licences to operators including Bet365, TOTO, Holland Casino Online, Betcity and GG Poker after assessing remediation of past breaches and compliance plans.

Verified facts

• The Kansspelautoriteit (Ksa) published a notice on 17 September 2026 announcing that it has granted the first follow-up licences for online games of chance.
• These follow-up licences cover the period from October 2026 through September 2031.
• The initial online licences in the Netherlands were first issued in 2021 and were due to expire at the end of September 2026.
• Eight companies received follow-up licences: TOTO Online B.V. (brands: TOTO, Winnitt); Holland Casino N.V. (Holland Casino Online); Play North Limited (Kansino); FPO Nederland B.V. (FairPlay Casino); Bingoal Nederland B.V. (Bingoal); Hillside (New Media Malta) Plc (Bet365); NSUS Malta Limited (GG Poker); and Betent B.V. (Betcity).
• For follow-up applications the Ksa explicitly reviewed definitive regulatory breaches recorded in the preceding five years and required applicants to explain remediation measures taken and steps to prevent recurrence.
• The Ksa determined that all eight applicants met the statutory requirements and granted licences, while also providing several operators with additional points for attention (i.e., supervisory recommendations) based on the review.

GEOs and markets

Netherlands (Dutch online gambling market, national regulator Ksa)

Brands and organisations

TOTO (Winnitt), Holland Casino Online, Kansino, FairPlay Casino, Bingoal, Bet365, GG Poker, Betcity

Impact on media buyers

GameHub editorial analysis: This regulatory action secures market continuity for the named operators in the Dutch online market for five years to September 2031 and signals the Ksa’s heightened focus on historical compliance as a licensing factor. For affiliates and media buyers: continuity of existing traffic destinations and conversion paths to these brands is likely to persist; however, Ksa’s formal scrutiny of past breaches increases reputational and operational risk for partners handling regulated Dutch traffic. Operators that received attention points may face closer supervisory oversight, possible operational changes, updated compliance requirements, and targeted consumer-protection obligations that can affect product availability, messaging and promotional allowances over the licence term. The decision also establishes licensing precedent — remediation of past breaches is now a determinative element for renewals, which should alter due diligence and contract-clause prioritisation for commercial partners.

GameHub comment

GameHub editorial analysis: Editorial conclusions for GameHub Partners media buyers: (1) Treat these eight operators as confirmed Dutch-licensed destinations through September 2031 and update campaign whitelists, compliance records and QA checks accordingly. Use the explicit brand names and Dutch market keywords (e.g., 'TOTO', 'Holland Casino Online', 'Bet365 Netherlands', 'GG Poker NL') when verifying geotargeting and ad approvals with platforms. (2) Re-run destination QA and legal review for landing pages, responsible-gambling messaging and self-exclusion links to ensure they reflect any Ksa-directed corrections — the Ksa’s emphasis on remediation means historical violations can trigger mid-contract obligations. (3) Expect some operators to implement product or messaging changes in response to Ksa feedback; allocate short windows for creative refresh and reconfirm affiliate commission terms if product availability or player-eligibility rules change. (4) For performance modelling, do not assume unrestricted marketing: tighten holdbacks and approval gates for NL-facing creatives and insist on written confirmation from operators that prior remediation items affecting funnels have been closed. These steps reduce compliance and reputational exposure while preserving value from established Dutch destinations.

Editorial note: The “Verified facts” section reports the primary source. The impact and GameHub comment sections are editorial analysis, not claims made by the organiser.