KSA issues binding instruction to Endorphina over games appearing on illegal Dutch sites

The Dutch regulator found Endorphina Limited (Malta) and Endorphina Ltd. (Cyprus) failed to take adequate measures to stop their games being offered on unlicensed Netherlands gambling websites and issued a bindende aanwijzing (binding instruction).

Verified facts

• Source: Kansspelautoriteit (KSA) decision published on the regulator’s website on 2 November 2026.
• Regulated entities named: Endorphina Limited (Malta) and Endorphina Ltd. (Cyprus).
• KSA determination: the companies did not take sufficiently adequate measures to prevent their games from being offered on illegal gambling websites accessible in the Netherlands.
• Legal finding: by failing to act, Endorphina promoted the offering of games without a Dutch licence, in breach of article 1, first paragraph, letter b of the Dutch Gambling Act (Wet op de kansspelen, Wok).
• Regulatory action: KSA issued a bindende aanwijzing (binding instruction) to Endorphina dated 19 October 2026; KSA published the binding instruction PDF and a public disclosure decision on its website.
• Administrative status: the KSA’s page notes that the decision can be subject to objection (tegen dit besluit kan bezwaar worden gemaakt).

GEOs and markets

Netherlands (primary jurisdiction of the decision); company registrations in Malta and Cyprus (Endorphina Limited — Malta; Endorphina Ltd. — Cyprus).

Brands and organisations

Endorphina Limited; Endorphina Ltd.; Kansspelautoriteit (KSA).

Impact on media buyers

GameHub editorial analysis: For affiliates, platform providers, and media buyers serving Dutch audiences: this is a direct regulatory escalation against a content supplier for distribution failures. Expect increased scrutiny by KSA of game suppliers, tighter expectations on due‑diligence and contractual controls with studios and platform vendors, and potential downstream consequences for operators and affiliates that route traffic to content whose providers cannot demonstrate prevention measures. Buyers should re‑audit Dutch‑targeted destinations, confirm supplier compliance evidence, and pause or revalidate any partnerships that rely on Endorphina content until the operator demonstrates remediation. The decision also signals that KSA enforcement extends beyond licensed operators and targets upstream suppliers that materially facilitate illegal offerings. Regulatory appeal avenues exist, but the instruction is publicly recorded and may be used in compliance checks by Dutch partners and payment/hosting providers.

GameHub comment

GameHub editorial analysis: This KSA action is notable for targeting a game developer/provider rather than a consumer‑facing operator. For media buyers and affiliate teams, the practical takeaway is that supplier governance now matters as much as operator licensing: contracts, technical controls (such as content access restrictions and domain‑blocking clauses), active monitoring of where game clients appear, and rapid takedown protocols should be standard. Expect operators and affiliates to ask for documented supplier remediation and for KSA to use this precedent when assessing commercial relationships that enable unlicensed Dutch supply. Reconcile commercial creative and landing‑page inventories that include Endorphina titles and require suppliers to provide verifiable evidence of measures taken to prevent distribution to NL unlicensed sites; if evidence is insufficient, treat those titles as higher compliance risk until the objection process resolves or KSA confirms remediation.

Editorial note: The “Verified facts” section reports the primary source. The impact and GameHub comment sections are editorial analysis, not claims made by the organiser.