Brazil’s PL 2,470/2026 could sharply restrict betting ads and affiliate promotion

A Brazilian Senate committee approved a substitute text covering betting ads, sponsorships, bonuses and paid intermediaries. The proposal moved forward for further Senate review; it is not yet law.

Verified facts

• On 2 September 2026, the Senate Science and Technology Committee approved a substitute text for PL 2,470/2026 and also approved an urgency request for Senate plenary consideration.
• The official bill tracker records the proposal at the Social Affairs Committee from 3 September 2026. Committee approval is a legislative step, not final enactment.
• The approved text would prohibit direct and indirect betting marketing across television, radio, print, outdoor media, streaming, podcasts, social networks, video platforms, apps, websites, blogs, forums and search engines.
• The proposed scope expressly includes affiliate content, tipsters, comparison services and other paid intermediaries, as well as algorithmic targeting, remarketing, email, SMS and instant messaging.
• It would also prohibit promotional bonuses, free bets, cashback, free spins and loyalty rewards, and restrict sponsorship involving clubs, leagues, athletes, influencers and other public figures.

GEOs and markets

Primary GEO: Brazil. The proposal concerns fixed-odds betting and online gaming promotion aimed at the Brazilian market; it does not automatically change rules in other LATAM jurisdictions.

Brands and organisations

No individual operator is targeted. The official materials name the Brazilian Federal Senate, its Science and Technology Committee, the Social Affairs Committee, Senator Damares Alves as an author and Senator Alessandro Vieira as rapporteur.

Impact on media buyers

If enacted in the approved form, paid acquisition in Brazil could be affected across search, social, influencer, sports sponsorship and affiliate publishing. Buyers would need to reassess campaign legality, contractual exposure, creative libraries, bonuses and retargeting. Until the legislative process is complete, teams should monitor the bill rather than present the restrictions as current law.

GameHub comment

GameHub view: Brazil-facing teams should map every acquisition channel and keep a reversible contingency plan. Pause assumptions, not necessarily lawful activity: obtain local legal review, confirm operator instructions in writing and avoid launching long-lived creatives or sponsorship commitments based on rules that may change during Senate review.

Editorial note: The “Verified facts” section reports the primary source. The impact and GameHub comment sections are editorial analysis, not claims made by the organiser.